Carlos Sierra Political Consultant | El Paso, Texas

Parks and Recreation is one of the most beloved sitcoms in the past ten years. Taking its cues from the office with its mockumentary style, the show focused on a small set of government employees, their daily hijinks, and their heart-warming relationships. But one character, Ron Swanson, truly stole the hearts of many fans with his stone-like demeanor, comical cynicism, and alpha-male actions. And though Nick Offerman plays a wonderful part, his character has one major flaw; he’s a very bad libertarian. Though many champion him as the poster-man of the party or use his outlandish quotes as fodder against it, a deeper look shows some holes in his apparent political views. So, the next time you need to clarify the difference between Swansonism and true libertarianism , below are some helpful thoughts. “All government crumbling to the ground.” First, libertarians do not oppose the government. It’s true, the libertarian’s rep in the national consciousness is often one of gov...

Here’s the bottom line, no one wants to sit through an annoying business pitch that outlines the mundane tangibles of your day to day business operation—not even the investors you are pitching to. People are hardwired to pay attention to a story. Hence the reason why movies take us through the age-old but ever engaging beginning, tension, and resolution arch of the hero’s journey. To create a more vibrant and engaging business pitch, you need to conceptualize your business as the main character; market your business as the hero. So, to help you in this creative pursuit, below are some tips to help your prospective investors stay awake through your pitch. Honing your Business Motto Is Essential Mastering the one line business pitch is a tactic that can prove to be incredibly helpful in developing a successful pitch. If you cannot widdle your business down into a catchy one-liner, then you probably don’t have a firm enough grasp on your business. Developing your busine...