Carlos Sierra Political Consultant | El Paso, Texas

Media Monitoring Media monitoring helps you to decipher the results that you get from your marketing efforts. You can get critical analytics from this practice, and you will be able to identify the communications platforms that work best for you more easily. You can use social media with your media monitoring for better results as well, which proves that there's much more to marketing than just drafting and scheduling social media posts. Public Relations from Offline Events Some of the most substantial content that a company gets to put online comes from offline events. This content is sure to be original, which will keep it from being buried in the search engine results because it is a duplicate. Dynamic, authentic sites that include pictures and descriptions of offline events are sure to do better than sites that rely on input coming solely from social media posts. Indirect Marketing, Otherwise Known as Inbound Marketing Inbound marketing is one of the mo...

The Super Bowl is one of the most significant television events of the year. So big, in fact, that twenty-five percent of the viewers are only watching for the commercials. Considering that a thirty-second slot goes for over five million dollars, it's critical marketers make the most of their thirty seconds. Below are four of the best Super Bowl ads. 1) Where's the Beef? Where's the beef helped Wendy's reach new business heights. In this commercial, a woman who appears to be eighty years old continually complains about the small amount of meat in her hamburger, continually saying, "Where's the beef?". Everyone found the commercial hilarious, and it is seen today as a staple of the 1980's. It was so popular that the commercial was even mentioned in the presidential debate of the time. 2) Pepsi's You're Cheatin' Heart This was another great ad in the Pepsi versus Coca-Cola saga. This particular ad dates back to 1996. The enti...