Carlos Sierra Political Consultant | El Paso, Texas

Here’s the bottom line, no one wants to sit through an annoying business pitch that outlines the mundane tangibles of your day to day business operation—not even the investors you are pitching to. People are hardwired to pay attention to a story. Hence the reason why movies take us through the age-old but ever engaging beginning, tension, and resolution arch of the hero’s journey. To create a more vibrant and engaging business pitch, you need to conceptualize your business as the main character; market your business as the hero. So, to help you in this creative pursuit, below are some tips to help your prospective investors stay awake through your pitch. Honing your Business Motto Is Essential Mastering the one line business pitch is a tactic that can prove to be incredibly helpful in developing a successful pitch. If you cannot widdle your business down into a catchy one-liner, then you probably don’t have a firm enough grasp on your business. Developing your busine...

The Super Bowl is one of the most significant television events of the year. So big, in fact, that twenty-five percent of the viewers are only watching for the commercials. Considering that a thirty-second slot goes for over five million dollars, it's critical marketers make the most of their thirty seconds. Below are four of the best Super Bowl ads. 1) Where's the Beef? Where's the beef helped Wendy's reach new business heights. In this commercial, a woman who appears to be eighty years old continually complains about the small amount of meat in her hamburger, continually saying, "Where's the beef?". Everyone found the commercial hilarious, and it is seen today as a staple of the 1980's. It was so popular that the commercial was even mentioned in the presidential debate of the time. 2) Pepsi's You're Cheatin' Heart This was another great ad in the Pepsi versus Coca-Cola saga. This particular ad dates back to 1996. The enti...