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Shakespeare In A Suit: How to Make Your Marketing Pitch Story-Based

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Here’s the bottom line, no one wants to sit through an annoying business pitch that outlines the mundane tangibles of your day to day business operation—not even the investors you are pitching to. People are hardwired to pay attention to a story. Hence the reason why movies take us through the age-old but ever engaging beginning, tension, and resolution arch of the hero’s journey.
To create a more vibrant and engaging business pitch, you need to conceptualize your business as the main character; market your business as the hero. So, to help you in this creative pursuit, below are some tips to help your prospective investors stay awake through your pitch.
Honing your Business Motto Is Essential
Mastering the one line business pitch is a tactic that can prove to be incredibly helpful in developing a successful pitch. If you cannot widdle your business down into a catchy one-liner, then you probably don’t have a firm enough grasp on your business. Developing your business pitch into a one-l…

There's More to Marketing than Just Social Media Posts: Check Out These 5 Different Strategies

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Media Monitoring

Media monitoring helps you to decipher the results that you get from your marketing efforts. You can get critical analytics from this practice, and you will be able to identify the communications platforms that work best for you more easily. You can use social media with your media monitoring for better results as well, which proves that there's much more to marketing than just drafting and scheduling social media posts.

Public Relations from Offline Events

Some of the most substantial content that a company gets to put online comes from offline events. This content is sure to be original, which will keep it from being buried in the search engine results because it is a duplicate. Dynamic, authentic sites that include pictures and descriptions of offline events are sure to do better than sites that rely on input coming solely from social media posts.

Indirect Marketing, Otherwise Known as Inbound Marketing

Inbound marketing is one of the most important concepts that yo…

Burger King Takes a Stance on Net Neutrality

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Net neutrality has become a popular topic in recent months. Enacted initially in 2010, this wide-reaching legislation requires internet service providers (ISPs) to treat all data equally. For example, an ISP can't charge a customer a fee for using Netflix or Facebook, nor can they throttle the speed at which individual websites or web services load.
On December 14, 2017, however, the U.S. Federal Communications Commission (FCC) voted to end net neutrality. While some consumers are concerned about this recent development, most people don't know enough about net neutrality to say whether it's good or bad. In an effort to educate the public about net neutrality, Burger King recently conducted a prank that was filmed and uploaded to YouTube.
In the video, a Burger King employee asks customers who purchased a Whopper if they want the slow, fast or hyperfast Mbps service, with a sign showing a substantial price difference between the three made-up burger options. As most tech enth…

A Look Back on the Best Super Bowl Ads of All Time

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The Super Bowl is one of the most significant television events of the year. So big, in fact, that twenty-five percent of the viewers are only watching for the commercials. Considering that a thirty-second slot goes for over five million dollars, it's critical marketers make the most of their thirty seconds. Below are four of the best Super Bowl ads.
1) Where's the Beef?
Where's the beef helped Wendy's reach new business heights. In this commercial, a woman who appears to be eighty years old continually complains about the small amount of meat in her hamburger, continually saying, "Where's the beef?". Everyone found the commercial hilarious, and it is seen today as a staple of the 1980's. It was so popular that the commercial was even mentioned in the presidential debate of the time.
2) Pepsi's You're Cheatin' Heart
This was another great ad in the Pepsi versus Coca-Cola saga. This particular ad dates back to 1996. The entire ad is security ca…

Is Libertarianism Right For Me?

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The Libertarian Party caught a lot of attention this past election cycle. In a year with two unpopular presidential candidates, voters were looking for an alternative. In fact, Google searches for the Libertarian Party surged in the wake of the news that Ted Cruz, a serious political contender for the Republican Party, suspended his campaign -- thus leaving Donald Trump as the Republican frontrunner.  
This is where Libertarian candidate Gary Johnson came in. Voters rallied for him to break the two-party system in an election that was already filled with drama and controversy among both Democratic and Republican candidates. By the end of the election cycle, Johnson earned a reported 3.3% of all votes (about 4,488,919 votes to be exact) and become the most successful candidate to run a presidential campaign for the Libertarian Party in decades.  
What is Libertarianism?
According to the official Libertarian Party website, Libertarians strongly oppose any government interference in their p…

Why You Should Hire a Political Consultant

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Being a political consultant often comes with having a bad reputation; many believe they manipulate information and people to get their own way. However, that is not always the case. As with any industry, some people are awful, while others are incredible at their jobs and work great with others. Let me convince you that political consultants are actually a perfect way to keep your campaign or cause moving forward without having to deceive anyone or skew information to get ahead.

They’re reputation specialists

Political consultants understand how to present their client in a positive way and send the desired message. They have extensive experience conducting marketing campaigns through various mediums. If there’s ever negativity around your image or cause, a political consultant can use their skills to protect your reputation and present your good side to the public.

They’re educated

To be at the top of their game, political consultants must be educated. They’ve likely already gone throug…

Inauguration Day 2017: What to Expect

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The 2016 election cycle had quite a few ups and downs, and now we are mere days away from president-elect Donald Trump’s Inauguration at noon on January 20. Not familiar with how inauguration works? Here’s an outline of what to expect throughout the day.

Morning Worship Service

Before the ceremony, it’s tradition for the President-elect to attend a church service. It was all started by Franklin D. Roosevelt, who attended services at St. John's Episcopal Church (next to the White House) before all four of his Inauguration ceremonies. Presidents have been following this practice ever since, however, not all choose to attend services with St. John's.

Procession to the Capital

Trump, Pence, and their families will be escorted to the White House by members of the Joint Congressional Committee on Inaugural Ceremonies (JCCIC). Cabinet members and members of the JCCIC will follow as well.

Pence’s Swearing-in Ceremony

Before Trump takes office, Pence will step forward on the Inaugural platf…