Shakespeare In A Suit: How to Make Your Marketing Pitch Story-Based
Here’s the bottom line, no one wants to sit through an annoying business pitch that outlines the mundane tangibles of your day to day business operation—not even the investors you are pitching to. People are hardwired to pay attention to a story. Hence the reason why movies take us through the age-old but ever engaging beginning, tension, and resolution arch of the hero’s journey. To create a more vibrant and engaging business pitch, you need to conceptualize your business as the main character; market your business as the hero. So, to help you in this creative pursuit, below are some tips to help your prospective investors stay awake through your pitch. Honing your Business Motto Is Essential Mastering the one line business pitch is a tactic that can prove to be incredibly helpful in developing a successful pitch. If you cannot widdle your business down into a catchy one-liner, then you probably don’t have a firm enough grasp on your business. Developing your busine