Posts

Showing posts from February, 2018

Burger King Takes a Stance on Net Neutrality

Image
Net neutrality has become a popular topic in recent months. Enacted initially in 2010, this wide-reaching legislation requires internet service providers (ISPs) to treat all data equally. For example, an ISP can't charge a customer a fee for using Netflix or Facebook, nor can they throttle the speed at which individual websites or web services load.
On December 14, 2017, however, the U.S. Federal Communications Commission (FCC) voted to end net neutrality. While some consumers are concerned about this recent development, most people don't know enough about net neutrality to say whether it's good or bad. In an effort to educate the public about net neutrality, Burger King recently conducted a prank that was filmed and uploaded to YouTube.
In the video, a Burger King employee asks customers who purchased a Whopper if they want the slow, fast or hyperfast Mbps service, with a sign showing a substantial price difference between the three made-up burger options. As most tech enth…

A Look Back on the Best Super Bowl Ads of All Time

Image
The Super Bowl is one of the most significant television events of the year. So big, in fact, that twenty-five percent of the viewers are only watching for the commercials. Considering that a thirty-second slot goes for over five million dollars, it's critical marketers make the most of their thirty seconds. Below are four of the best Super Bowl ads.
1) Where's the Beef?
Where's the beef helped Wendy's reach new business heights. In this commercial, a woman who appears to be eighty years old continually complains about the small amount of meat in her hamburger, continually saying, "Where's the beef?". Everyone found the commercial hilarious, and it is seen today as a staple of the 1980's. It was so popular that the commercial was even mentioned in the presidential debate of the time.
2) Pepsi's You're Cheatin' Heart
This was another great ad in the Pepsi versus Coca-Cola saga. This particular ad dates back to 1996. The entire ad is security ca…