There's More to Marketing than Just Social Media Posts: Check Out These 5 Different Strategies

Media Monitoring

Media monitoring helps you to decipher the results that you get from your marketing efforts. You can get critical analytics from this practice, and you will be able to identify the communications platforms that work best for you more easily. You can use social media with your media monitoring for better results as well, which proves that there's much more to marketing than just drafting and scheduling social media posts.

Public Relations from Offline Events

Some of the most substantial content that a company gets to put online comes from offline events. This content is sure to be original, which will keep it from being buried in the search engine results because it is a duplicate. Dynamic, authentic sites that include pictures and descriptions of offline events are sure to do better than sites that rely on input coming solely from social media posts.

Indirect Marketing, Otherwise Known as Inbound Marketing

Inbound marketing is one of the most important concepts that you can take on in the modern business landscape. Inbound marketing includes all of the techniques that involve you attaching your marketing to some value-add, which can mean a podcast, a partnership with a social media influencer (which is not a social media post), or some other piece of infotainment. There is no better way to gain loyal customers than through inbound marketing.

Search Engine Optimization (SEO)

Search engine optimization, otherwise known as SEO, includes anything in your marketing campaign that appeals to the search engine spiders of Google, Yahoo, and Bing. There are also smaller niche-oriented search engines that may appeal to your industry specifically that is important to cater to as well. The more visibility that you get from the search engines, the more visibility you get overall. The more visibility you get, the higher your clickthrough rate and conversion rate.

Remarketing

Remarketing is a crucial aspect of marketing. Remarketing allows you to "stalk" your prospects across the Internet without them knowing. You can target the people who visit your site without buying any of your products with remarketing. You can also find out where your prospects hang out on the Internet so that you can market more efficiently to them.